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California Lawmakers Consider Bill That Treats Conversion Therapy Like Consumer Fraud

California lawmakers are considering a bill that would make selling or advertising gay conversion therapy a violation of the state’s consumer fraud laws.

The state Assembly passed Bill 2943 on Thursday. The legislation, which targets the practice of trying to change a person’s sexual orientation, now heads to the state Senate. If enacted, the bill would make “advertising, offering to engage in, or engaging in sexual orientation change efforts” to the list of fraudulent business practices already banned in California.